This year more than ever: Peak activity for the Happiest Purimmmmmm

These days, the “Hasdei Naomi” Organization is about to complete the vast scope of deployment and preparations in order to organize all the many projects, which will take place rior to and during the Festival of Purim 5771 (2011).

Who said candy and did not receive?

The “Hasdei Naomi” Charity Organization has been preparing itself towards the holiday of Purim in order to help those families, supported by the Organization, to be able to hold also the holiday Mitzvoth like “Purim gifts”. During the last month, a wide variety of sweets and candy were added to the regular food packages distributed to thousands of needy families all around the country. Some of these families also enjoyed receiving brilliant new fancy costumes donated by companies, which produce such disguisements.

The Pelephone Company presents:

1,000 times Happy Purim

The Pelephone Company was this year the first pioneer and donated the first 1,000 “Purim gifts”, which the “Hasdei Naomi” Charity Organization shall transfer to the needy families towards the holiday of Purim.

During an impressive event, in the presence of Rabbi Yisrael Meir Lau Shlita, the Chief Rabbi of Tel-Aviv-Jaffa and the former Chief Rabbi of Israel, Mr. Assaf Ofer, VP of Marketing at the Pelephone Company bestowed their donation to Rabbi Yossef Cohen, Chairman of the “Hasdei Naomi” Charity Organization, who thanked him with warm and moving words and expressed his gratitude and deep appreciation.

“Purim gifts” from “Yesh”

The chain “Yesh” [we have it] will hold colorful and extensive activities, within the frame of which at the entrance of each of the chain stores, a huge device that simulates a huge “Purim gifts” will be placed. Customers of “Yesh” will be called upon to donate candy for the holiday of Purim to the needy. This activity will be backed by advertising and Public Relations in cooperation with radio “Kol Hai” 93 FM. This activity will take place for a week from Sunday 7th Adar II until the Fast of Esther on Thursday. The candy collected will be distributed by the “Hasdei Naomi” Charity Organization and by the Association “Yad Eliezer” in Jerusalem.

“Towers” of happening and joy

Mrs. Channy Horowitz and Mrs. Keren Ben David, the General Managers of the real estate company “Migdalim” [Towers], the company employees and the “Hasdei Naomi” Organization volunteers will hold a huge happening and Purim party at the Tel Hashomer “Safra” Children’s Hospital. During the giant party, a juggling performance will be held, then a spectacular magic show and fun games with a clown. Professional makeup personnel will makeup the kids with their favorite colors and characters and rhythmic music will accompany the whole event. The “Hasdei Naomi” Organization volunteers will operate on site food stalls for distribution free to all participating children: hot dog, cotton candy, French crepes, popcorn, sweetened crushed ice and soft drinks. In addition, the happy group will tour between all the rooms and distribute to all the children hospitalized a reputable candy case, a personal gift with a balloon, on which appear the blessing of “full recovery”.

The event will take place on Monday the 14th March 2011 starting at 15:30 in the lobby of the Tel Hashomer “Safra” Children’s Hospital.

At the same time, there will be additional Purim parties in several hospitals around the country. The “Hasdei Naomi” volunteers, accompanied by artists, magicians and clowns will tour the rooms with giant puppets, will bring joy and happiness to the hospitalized children and will bestow to each child a rich candy case, a helium balloon and a personal gift.

The bus, which does not stop at the stations

In a joint operation with the “Dan” Bus Company, the Dan “Charity Bus” decorated with balloons, bright Purim signs, playing rhythmic music, will call the residents to donate food products or sweets for the needy and the sick patients. The “Hasdei Naomi” Organization volunteers dressed in various bright Purim costumes will receive the donors. During the collecting days, the bus will become a mobile food warehouse, where the volunteers shall pre-sort all the candy, pack and transfer them to the needy and the patients.

The “Charity Bus” activity will take place with G-‘s Help on Tuesday and Wednesday 9th and 10th of Adar II – 16/03–17/03 between the hours of: 17:00 – 20:00 in the Gush Dan area.

Further information on the bus route is available at the “Hasdei Naomi” Organization center: 1-800-677-777

Purim’s largest survey

A survey, which was prepared this month for the “Hasdei Naomi” Charity Organization by the Institute “Mutagim”, states that the economic situation affects also the subject of “Purim gifts” towards the holiday of Purim. The survey also examined how much money will be spent on “Purim gifts”. The full survey results will be published in the coming days.

Gifts to the poor on “that very day”

In order to practice the Mitzvah of “gifts to the poor that very day”, the “Hasdei Naomi” Charity Organization will distribute cash donations to thousands of needy families, orphans and widows on the day of Purim itself. Donations received before the holiday of Purim will be deposited in the hands of the “Hasdei Naomi” Charity Organization representatives, who will remit these to the poor on that very day.

Regular reports on Purim activities will be published on the association website: http://www.naomi.org.il

And on the Facebook page of the “Hasdei Naomi” Charity Organization: http://www.facebook.com/HasdeiNaomi

Information is also available at the free hub center number: 972-3-677-777

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