The great charity operation “Materna Mitzvah 12” has ended with a success larger than usual, huge mounts of baby cereals packages and measuring spoons were collected by the public and
in exchange for them the “Materna” company will contribute thousands of baby formulas to the “Hasdei Naomi” Charity Organization for the benefit of thousands needy families
The great charity operation “Materna Mitzvah 12”, which was held this time for the twelfth consecutive year, won an unprecedented success and a tremendous response from the public, who got involved and collected huge amounts of “Materna” measuring spoons and baby cereals packages.
A special tribute meeting was held this week at the “Hasdei Naomi” Organization main sorting and packaging center in Bnei Brak, in the presence of the top management of the “Materna” Company, who expressed great enthusiasm and excitement in view of hundreds of thousands of stacked spoons at the “Hasdei Naomi” Organization storage rooms.
Mrs. Efrat Gilat the “Materna” Company CEO said: “This year again there is a repeated increase in the quantity of measuring spoons and of baby cereals packages sent, which proves the deep connection of the “Materna” Company with the public of mothers. The great charity operation “Materna Mitzvah” has become a tradition for us and an unparalleled important way to help together needy families. We attach great importance to the cooperation with the public of mothers as part of the “Materna” Company’s vision to be as close as possible to the mother and this during the passed years and the years to come”.
During the meeting, Rabbi Yossef Cohen, the chairman of the “Hasdei Naomi” Organization, said: “During the whole
history of the “Hasdei Naomi” Organization, no company held a contribution enterprise of such magnitude for 12 consecutive years.” “The “Materna” Company can serve as an exemplary symbol to other companies in the Israeli economy for its contribution and assistance to the community” Rabbi Yossef Cohen remarked.