This year too “Materna Mitzvah” campaign is back on and on a major scale: the measuring spoons ncluded in the “Materna” baby formulas and the empty “Materna” baby cereals packages are collected and brought to the “Hasdei Naomi” mobile collection carts and in exchange the “Materna” Company will donate, to the “Hasdei Naomi”, baby formulas for the benefit of the needy families.
These days, the great Charity Organization “Hasdei Naomi” and the “Materna” Company are announcing the opening of the charity campaign for the thirteenth consecutive year: “Materna Mitzvah 13”. Within its frame, the public is requested to collect the measuring spoons included in the “Materna” baby formulas and the empty “Materna” baby cereals packages and to transfer these to the “Hasdei Naomi” Organization. In exchange the “Materna” Company donates baby formulas, which will be distributed to the needy families.
As aforesaid, the campaign, which is held this time for the thirteenth consecutive year, wins every year an unprecedented success and a tremendous response from the public, who gets involved and collects huge amounts of “Materna” measuring spoons and “Materna” baby cereals packages.
Both the “Materna” Company and the “Hasdei Naomi” Organization emphasize that if more spoons / packages are collected, the “Materna” Company will donate more “Materna” baby formulas for the benefit of the needy families.
The measuring spoons included in the “Materna” baby formulas or the empty “Materna” baby cereals packages can be placed in “The Hasdei Naomi” mobile collection carts (“Mom, you promised us chicken for Shabbat ! ”) or can be sent by mail to the “Hasdei Naomi”: 10 Bar Yohai St, Bnei Brak 51553, for the attention of:
“Materna Mitzvah 13”.
The campaign will continue until the 19th Shvat 5772 only (12th February 2012).
For further details, please call the number of “The Hasdei Naomi” Charity Organization Center: 9723-677-777 or visit the Organization Internet site: www.naomi.org.il .
The “Materna” Company made the following announcement: “This year too we are happy to hold the charity project “Materna Mitzvah 13”. Every year we are excited anew, when we see the big amounts of spoons, which have been collected. This demonstrates the tremendous readiness to contribute of the large public of mothers. The cooperation with the “Hasdei Naomi” Organization enables us and all the mothers to donate to the needy families in a beautiful and respectable manner.”